Did You Know?
Search engines have been asking for structured data (semantic SEO) for years, and they keep doubling down on its use!
“Structured data. This is one of those things that I want you to pay lots of attention to this year.
We launched a bunch of search features that are based on structured data. It was badges on image search, jobs was another thing, job search, recipes, movies, local restaurants, courses and a bunch of other things that rely solely on structured data, schema.org annotations.
It is almost like we started building lots of new features that rely on structured data, kind of like we started caring more and more and more about structured data. That is an important hint for you if you want your sites to appear in search features — implement structured data.“Gary Illyes, Google (at Pubcon, November 2017)
Did you know?
While Google AdWords, or any paid advertising, has a role in any online marketing strategy, Semantic SEO can significantly improve your appearance in organic search results, allowing you to reduce your paid online advertising spend.
A solid Semantic SEO implementation can ensure that your site has a better chance of...
- Getting prime placement in organic search results.
- Showing up in search engine "rich displays."
- Being found by Google Search, Google Now, Apple iOS, Yahoo!, Bing, Siri, Pinterest, Facebook, and many more.
What is Semantic SEO?
Semantic SEO adds code to your website so that machines can interpret what your site is telling them.
And when machines – like Google’s search engines – understand what your site is telling them, they can be confident in sharing your site in search results. That usually results in better placement, and more detailed displays of your company’s offerings, reviews, contact information, mapped location, etc.
Who invented Semantic SEO?
Not any one person. And no one entity 'owns' it either. The code we put into your sites is based on standards from the W3C, a global body that manages web standards like HTML and CSS. What that means to you is that there's no proprietary software to buy or maintain, and no vendor lock-in. We use these standards because they are tested, maintained, widely adopted, and free.
Is this Semantic stuff real?
You bet it is. Here’s just a sampling of the companies that use Semantic Technology to stand out in an increasingly noisy web:
In June 2011, Google, Yahoo! and Microsoft (Bing) announced a collaborative project that defined a set of semantic terms they wanted web publishers to use.
As you can imagine, these large competitors don't collaborate often; in fact, this was only the second time they had ever done so. But they had an important message: They wanted developers to start using semantic mark-up because they wanted to help ensure consistency and clarity in what was being presented to their search engines.
By December 2015, 31% of 10 billion websites crawled by Google found this semantic terminology in use.
Unfortunately, we have found that a large number of those sites are using their semantic terminology incorrectly, calling attention to those mistakes by sending the wrong signals to the search engines. Using Semantic SEO code in your site is not enough — you want to make sure it's accurate.
How can Semantic SEO work for you?
We've listed a lot of big companies to show you that Semantic SEO is valid, but you don't have to be a big company to enjoy its benefits. We work with businesses of all sizes.
- What do potential customers see when they search for you, your brand, or your product in the web? Do they see a plain blue link or do they see extra goodies like your logo, photos, videos, starred reviews, social media icons, and contact information?
- Do search engines and social media sites really understand what your web site is about? Or does your SEO strategy involve trying to "trick" them with keywords and "good" links?
If your SEO strategy relies on trying to trick the search engines, a word to the wise: Google and others now punish sites for these tactics, so instead of helping you, they are probably hurting your results.