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What is SEO?

The acronym “SEO” stands for Search Engine Optimization. If you research what it is, you’ll find a lot of definitions. In fact, if you ask 10 different SEO professionals, you’ll likely get at least 10 different answers. Here’s mine: “SEO is the marketing practice of altering website content for discovery, improved visibility, and use by …

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Google is about to reward great UI/UX. Is your website ready?

It should be! Paying better attention to your UI/UX efforts could improve your performance in search engines! Google has announced that in May of 2021, they will formally be including page experience signals in Google Search ranking. Wait! UI? UX? At Smart Data SEO, we put a heavy emphasis on the experience your potential customers …

Google is about to reward great UI/UX. Is your website ready? Read More »

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Google Analytics 4 – Upgrade right away!

When it comes to search, Google is the big gorilla in the room and has a reputation for making disruptive changes. In characteristic fashion, Google made a major announcement last week about Google Analytics.  Specifically, they released the latest version of Google Analytics, which they are now calling Google Analytics 4 (GA4).  I am implementing GA4 for my …

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Read our new paper on what to do before starting your dream website!

We are pleased to announce a new free resource for anyone interested in having a new website. We’ve learned a lot in our many years of creating websites for businesses, and we have identified some key elements that many business owners neglect before beginning the process. Following these tips can save a business a lot …

Read our new paper on what to do before starting your dream website! Read More »

In search results, what are “Rich Displays?”

Yesterday’s search was plain vanilla. Today’s search is set up for Semantic SEO. Browser and search engine technology has moved well beyond those simple blue links. Today, search results are aesthetically richer and provide much more information about the people, places, and things that users search for. Rich displays show off information such as company …

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