Case Studies

Premier Construction of Illinois

Family-owned construction company benefits from new website, SEO, and training.

Challenge:

Premier had a site design that they liked, but it was built on outdated technology. Their website was broken, and they were unable to get into it to make edits or improvements. The site was not responsive, meaning it would not look good on various screens; e.g. phones, tablets, and computers. The company had never undertaken any proactive SEO efforts, yet they recognized that the construction market in Chicago was very competitive.The Premier team needed something that they could update themselves as they finished new projects, which they wanted to highlight with text, photos, and testimonials. They also needed training to understand how to maintain and manage their website.

Solution:

We built Premier a new site on a stable platform, while retaining key elements from their original design. We added to their site's design and functionality to improve usability for their visitors and better admin control for the Premier team. We ensured their new site was responsive and looked great on mobile devices. With our cutting-edge approach to SEO, we increased their visibility significantly in search results, with some parts of their site appearing in the first three pages of Google search results within days of their site launch. Lastly, we trained their team in how to work with their new site, giving them full control to use their new site as it should be used — to generate new customers and new revenue for their business.

image of Google search for term 'Chicago PR'.

Boutique Chicago PR company lands at top of search results.

Challenge:

A medium-sized PR company approached us because their search efforts had become stagnant. They were not appearing in graphically-enhanced search results such as Google's Knowledge Panel (that area to the right of search results that includes company logo, photos, reviews, and contact information). They were spending a great deal on AdWords just to remain visible among the increasing competitive field of PR companies in Chicago.

Solution:

Using our Semantic SEO techniques, we elevated them to a positon higher than their strongest competitors, even gaining a first position for competitive search phrases such as "Chicago PR" and "PR Chicago." Within two months, we estimate that we were saving them between $1,500-$3,000 per month in AdWords spend. After our work, they are appearing in Knowledge Panels and other rich search result displays.

DATAVERSITY.net

Semantic SEO improves visibility of publisher and event producer.

Challenge:

In the increasingly competitive environments of publishing and events, this media company hired Smart Data SEO to improve the visibility of each of their articles, webinars, and other media. Additionally, the company produces multiple business conferences each year and wanted to promote these offerings more prominently in search engines. The company management was particularly interested in some of the ways that search engines and smart phone companies have begun to implement Semantic Search results in search engine result pages, virtual assistants (e.g. Siri, Google Now, Cortana), and email.

Solution:

When we started, DATAVERSITY was embarking on a website overhaul, so we worked with their management and development teams to create and optimize workflows that would make it as easy as possible for authors and editors to publish content daily that would be automatically optimized for discoverability.

For the events, we created templates that make it very easy to plug in new event information as soon as it becomes available, enabling us to promote announcements such as keynote speaker additions, pricing changes, new social media accounts, etc.

Plush Beauty Bar for Moms, West Hollywood, California

New website and Semantic SEO helps new business launch success.

Challenge:

We began working with the owners of Plush Beauty Bar for Moms before they even had a logo or branding of any kind. They needed to implement this new branding online, in print marketing, and in their physical shop. They had very little budget for AdWords or other online marketing efforts.

Solution:

We worked directly with a graphic designer and photographers to develop branding and translate it into multiple online marketing efforts, including the main website and social media accounts. As the business grew and gained media attention, we optimized the media posts to leverage household-name media brands such as CBS, ABC, and Us Magazine to bring additional attention to the business. We also saved the business thousands of dollars in Google AdWords spend by elevating them in organic search results.

At the time we did this work (2008), only large businesses such as Best Buy were using Semantic SEO techniques. Our groundbreaking work was featured in a popular technical guide to the technology, "Semantic Web for the Working Ontologist."