About Us

Did you know?

  • In today's web, not every business even needs a website to have a decent web presence.
  • We have been helping businesses get found in the web for over a decade.
  • Your story is unique; we can tell your story in the web in a way that makes you stand out.

Our approach is collaborative.

Every business needs a web presence, but the nature of that web presence is different for every business. You're the expert in your business; but are you expert at maximizing your web presence?

That’s where we come in.

We’ve been working with businesses to improve their web presence for over a decade. We can connect you with amazing, well-priced designers who can give your brand a professional touch, if needed. We can program the site you want. And our team members are experts in helping search engines and social media sites understand the story — the who, what, when, where, why, and how — of your business. And the more the search engines understand, the more your business, brand, products and services get seen.

We use advanced technologies like schema.org, created jointly by Google, Yahoo, and Microsoft. These search giants and others are leveraging structured data, schema.org markup today to drive things like online recipes and Google's Knowledge panels (those nifty displays that appear to the right of search results). This is the same technology used by the New York Times, the Library of Congress, Overstock.com, Best Buy, and countless others. This approach ensures that your images, reviews, ratings, logos, social media accounts, and phone numbers appear in a rich context so customers can easily find you with dynamic phone numbers, interactive maps, dynamic videos, photos or other media, and more.

The result? By introducing their products and services to customers who would not have otherwise found them, we've repeatedly helped clients save money by reducing their Google AdWords and other marketing budgets.

Who's in charge?

photo of Eric Franzon

When you work with Smart Data SEO, you will be working in close partnership with Eric Franzon, a well-known Semantic Technology consultant, trainer, evangelist, journalist, community organizer, and business analyst. Eric regularly teaches and consults about Semantic Web and linked data concepts, as well as their use in SEO/SEM and enterprise applications. With more than 15 years in web development and smart data expertise, Eric has directed a daily publication, SemanticWeb.com, and a large, detailed IT industry conference focused on commercial applications of Semantic Technologies. Eric served as an Advisory Committee representative of the World Wide Web Consortium for several years. A lifelong learner and educator, Eric has taught Semantic Web concepts, improvisational comedy, blues harmonica, theater, and gender studies. Skills and specialties include RDF, RDFa, JSON-LD, Microdata, SPARQL, ontology development, schema.org, e-commerce, website development, community building, business analysis, technical research, presentation skills, training development, marketing/communications, Semantic Web, staff management, and systems and process management. Eric lives in Missoula, MT with his wife and two small children, and he travels frequently.

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Whether you're starting from scratch or just need more people to find your current site, contact us today to find out what we can do to improve your online presence.